Produced a series of interactive workshops themed around ethical business on behalf of Ben & Jerry’s, to reiterate one of their social mission principles as advocates for sustainable business.
Aspiring entrepreneurs were invited to hear from experts such as Freecyle, Fare Share, Martha Lane Fox and Liz Earle, and pitch their business ideas in 140 characters.
Achieved 50 pieces of coverage, total OTS 44,156, 185, Twitter reach 3,800,000.