Swing the Vote was based on our belief that 18 to 24-year-olds – over half of whom sign online petitions – aren’t apathetic. They need to believe they can make a difference.
We launched the campaign with premiere of a crowd-sourced manifesto film at RichMix hosted by Rick Edwards, partnering with Bite the Ballot to host a Twitter-powered graffiti battle to showcase how young people felt about the general election and give the opportunity for young campaigners to have their voices heard.
This trended with over six million impressions, and we increased 18-24 year old's intentions to vote at 2015’s General Election by over 50%.